AEIOU

AEIOU

AEIOU

Understand

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What you can do with the tool:

  • Bring structure into observation and ask the right W questions, which are decisive for gaining knowledge.

  • Facilitate the evaluation of many findings by larger design teams performing parallel observations.

  • To relate the user to the activity, to the space and to an object.

  • Gather knowledge that is not public.

  • Insights can also be collected by inexperienced design teams, because the AEIOU tool provides structure and guidance.

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