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What you can do with the tool:
Bring structure into observation and ask the right W questions, which are decisive for gaining knowledge.
Facilitate the evaluation of many findings by larger design teams performing parallel observations.
To relate the user to the activity, to the space and to an object.
Gather knowledge that is not public.
Insights can also be collected by inexperienced design teams, because the AEIOU tool provides structure and guidance.
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