In your startup journey, there is a lot of uncertainty. Is your idea good enough? Do people really like your proposition? Can you reach the right customer segment? These are but a few of all the questions you’ll run across.
The Landing Page Canvas is useful when you have decided to run an online experiment that you need a Landing Page for. Typical examples are a ‘smoke test’ experiment, where you want to see if a certain value proposition gets any attention from potential customers, or a pricing experiment, where you want to validate different prices with potential customers.