Persona

Persona

Persona

Understand

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What you can do with the tool:

  • Create a fictitious character that is a potential user/customer of a solution.

  • Create a common image of the user/customer in the team

  • Visualize the goals, wishes and needs of a typical user/customer and share them with the design team.

  • Gain a consistent understanding of a target group.

  • Document stories and images that a typical user/customer experiences.

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