Persona Canvas

Persona Canvas

Persona Canvas

Understand

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The persona canvas can be used to give a customer segment a face and name and make it easier to step into the shoes of the customer. 


Personas make talking about customers and their characteristics more tangible and concrete, and make it easier to refer back to a pattern of characteristics. 


Personas make it possible to create and share mental models and have a common language about several customer types.

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