Pirate Metrics AARRR

Pirate Metrics AARRR

Pirate Metrics AARRR

Point of View

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The idea is to map out the entire journey a customer makes to go from someone who doesn’t know the service at all through different stages to someone that is a paying customer. What are the different stages a customer goes through? What are the decision points? What are the conversion rates between subsequent stages?

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