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Point of View
The problem sizing canvas will help you make a quick guesstimate regarding the value of a specific customer problem. Will producing a solution to this problem delight your customers? Will eliminating this pain point make them want to use your product or service? Would they be willing to pay for it?
Rather than create complicated spreadsheets that are tweaked until they show a billion dollar opportunity, this simple tool will save you time by forcing your team to agree on a couple of key assumptions. Keep adjusting the template after you’ve (in)validated those assumptions.
Once a problem’s size has been validated, you can start thinking of solutions.
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