Riskiest Assumption

Riskiest Assumption

Riskiest Assumption

Experiment, ★

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We’ve all been there: your idea is so great that you’re literally bursting at the seams wanting to launch it as soon as you can (maybe even today). 


Most of us feed on this excitement. But how do you know you’re making the right bet with your idea? Which bets does the success of your idea hinge on? These are your riskiest assumptions; they need to be tested. 


Whether you work for a small start-up or an existing large organization, validate your riskiest assumptions as quickly and cheaply as possible so you don’t waste valuable time and resources toiling away at something that likely will never work. But this is often harder than it sound. 


How to find your riskiest assumption?

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