Vision Card

Vision Card

Vision Card

Point of View

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The vision card will help you explain your concept in more detail after you’ve received early feedback internally or from users, clients, or customers. Use it to trigger critical discussions on risks, challenges, and features, and to identify the key customer value you’re creating. Fill it in once you’ve completed your concept card.


The vision and concept card may seem similar, but the vision card is, in fact, a progression. It enables you to develop a more mature visionary concept that considers critical areas (including early indications of what the business case might look like) in order to gain more in-depth critical stakeholder feedback.

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