What you can do with the tool:

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• Bring structure into observation and ask the right W questions, which are decisive for gaining knowledge.

• Facilitate the evaluation of many findings by larger design teams performing parallel observations.

• To relate the user to the activity, to the space and to an object.

• Gather knowledge that is not public.

• Insights can also be collected by inexperienced design teams, because the AEIOU tool provides structure and guidance.