What you can do with the tool:

• Before redesigning existing products, test their attractiveness and compare them with new ideas.

• Learn more about competing products, brands and experiences.

• Collect statements on strategy, information architecture, interaction, aesthetics, and speed.

• Vision: Already at the kickoff, the client learns how he wants his product to be characterized by the user.

• For new products, e.g. after a usability test, learn what the user experienced, thought and felt.

• Compare prototypes across different iterations.