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Empathy Map

Empathy Map

Empathy Map

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What you can do with the tool:

  • Document findings from observations or tests with users and capture the user from different perspectives in order to build empathy.

  • Better understand where the user has problems (Pains) or possible advantages (Gains), and derive his tasks (so-called Jobs to be done).

  • Gather insights to create a persona.

  • Summarize observations more easily and capture unexpected insights.

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