What you can do with the tool:
Explore the everyday life of people.
Gain a deep understanding of the user and his unspoken needs.
Get a view of the basic values, beliefs, motivations and aspirations that influence behavior.
Create a mindset that does not focus on the product, but on people and their needs.
Explore cultural and social aspects that may influence the satisfaction of needs.
Minimize risks at an early stage, identify opportunities and examine initial concept ideas.
Explore the everyday life of people