What you can do with the tool:

• Explore the everyday life of people.

• Gain a deep understanding of the user and his unspoken needs.

• Get a view of the basic values, beliefs, motivations and aspirations that influence behavior.

• Create a mindset that does not focus on the product, but on people and their needs.

• Explore cultural and social aspects that may influence the satisfaction of needs.

• Minimize risks at an early stage, identify opportunities and examine initial concept ideas.

• Explore the everyday life of people