Prioritize and select your most innovative ideas!

The tool is actually made by COCD. The how-now-wow matrix helps you categorize business ideas according to:

• Ease of implementation: how easy or difficult are these ideas to be implemented within the current structure, assets, and capabilities of your organization? From a technical and organizational perspective, are these incremental or disruptive ideas?

• Level of newness: are these ideas expected to disrupt the user experience of your final users? From a customer perspective, are these incremental or disruptive ideas?

With this matrix, you’ll be able to narrow down your ideas, categorize them, and select the WOW ones, aka. those ideas that are both innovative and easy-to-implement.