What you can do with the tool:

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• Quickly grasp the core of an idea, concept or prototype.

• Ensuring that the user/customer is in the focus by starting with the question about the customer problem and then intensively addressing the customer's needs.

• Consider an idea under the four different aspects Need (problem/need), Approach (solution/performance promise), Benefit (benefit) and Competition (alternative/competition).

• Present an idea at an early stage and obtain important feedback.

• Compa