Reframing is one of the favorite tools in the toolbox; it feels physically liberating for people to force themselves to think differently. This is especially true for people who are experienced in a certain field or industry, because they have completely internalized underlying assumptions. It is eye-opening and freeing to be asked to take a very different perspective. It makes people feel ‘unstuck’ where they were previously part of ‘conventional wisdom’ thinking.

This technique will guarantee an innovative approach: you will force yourself to come up with a radically new perspective. You can use the tool to reframe products, processes, or projects. Reframing can be applied to something small, such as a team project, or to something very large, such as industrial production paradigms. You can reframe your current approach to energy, to logistics, to communication, or to education.